Verbascum x ‘Southern Charm’ has tall spikes of flowers in shades of pink, apricot, or cream that bloom almost continuously through the summer if kept deadheaded. Basal rosettes of crinkled dark green foliage create an attractive foil for the lush blooms. A perennial, also known as Mullien, Verbascum ‘Southern Charm’ makes a great cut flower and is attractive to butterflies.

Verbascum x ‘Southern Charm’ prefers full sun and average to moist, well-drained soil. It is drought tolerant, once established.