Echinacea Double Scoop Cranberry has 4-5 cranberry-red, double flowers that bloom prolifically from early to late summer. The rare red color is non-fading and provides an attractive accent when grown with other coneflowers or summer perennials. The flowers stand upright on sturdy stems, so it makes a beautiful cut flower in summer bouquets. Its a pollinator magnet attracting bees and butterflies to the garden.